Neuro + Logical Pharma Sales Training

What can you use Gain the Lead for?

If you are looking for innovative and proven communication training that increases revenue for your:

• Sales teams
• Omnichannel approach
• Medical teams
• Annual kick-off
• New product launch or launch preparation
• Field coaching
• Train-the-trainer programs

then Neuro + Logical Pharma Sales Training is right for you.

Neuroscience in sales training: What is new an different?

15% to 23% higher annual revenue – that’s the result measured by five leading pharmaceutical companies in Germany after implementing Neuro-Communication. Our approach is based on cutting-edge neuroscience and ensures your messages are deeply anchored in the unconscious minds of your target audience and drive more sales.

Engaging for All Experience Levels

From new hires to the most seasoned sales professionals – Neuro-Communication captivates everyone. It combines solid scientific insights with practical tools that are easy to master and seamlessly integrate into existing sales models.

Certified Trainers for the Highest Quality

Our Managing Director James Miller was personally certified as a Trainer for Neuro-Communication by Dr. Gerhard Bittner in 2011. All Gain the Lead trainers are certified by Elke Schwarz and work with the latest neuroscience insights. GTL training is based on the science behind the book „Emotion Selling – Better Results with Neuro-Communication“ by Dr. Gerhard Bittner and Elke Schwarz, which first introduced neuroscience-based communication techniques for sales in 2010. The insights gained from this are incorporated into our Neuro + Logical Pharma Sales Training.

Neuroscience in sales training: What is new an different?

15% to 23% higher annual revenue – that’s the result measured by five leading pharmaceutical companies in Germany after implementing Neuro-Communication. Our approach is based on cutting-edge neuroscience and ensures your messages are deeply anchored in the unconscious minds of your target audience and drive more sales.

Engaging for All Experience Levels

From new hires to the most seasoned sales professionals – Neuro-Communication captivates everyone. It combines solid scientific insights with practical tools that are easy to master and seamlessly integrate into existing sales models.

Certified Trainers for the Highest Quality

Our Managing Director James Miller was personally certified as a Trainer for Neuro-Communication by Dr. Gerhard Bittner in 2011. All Gain the Lead trainers are certified by Elke Schwarz and work with the latest neuroscience insights. GTL training is based on the science behind the book „Emotion Selling – Better Results with Neuro-Communication“ by Dr. Gerhard Bittner and Elke Schwarz, which first introduced neuroscience-based communication techniques for sales in 2010. The insights gained from this are incorporated into our Neuro + Logical Pharma Sales Training.

Enabling Omni-Channel Teams

As the pharmaceutical landscape evolves, success depends on the execution just as much as it does on the strategy. Sales representatives equipped to engage healthcare professionals (HCPs) effectively across all channels, from face-to-face meetings to email, social media, conferences, and video calls will be more successful.

A true omni-channel approach ensures that every touchpoint – whether digital or in-person – is coordinated, relevant, and valuable to the HCP. By mastering the ability to switch easily between channels while maintaining a consistent and impactful dialogue, sales teams can enhance engagement, build stronger relationships, and drive better outcomes.

At Gain the Lead, we specialize in upskilling pharmaceutical sales teams to navigate and excel in omnichannel communication. The tailored training programs provide the practical tools, real-world insights, and hands-on coaching needed to ensure every interaction is seamless, personalized, and effective.

Our trainers are co-authors to the book Omnichannel in Pharma Sales.

Launch and Pre-Launch Support

A successful product launch starts with the right communication. For over 12 years, we have supported leading pharmaceutical companies by:

• Developing key messages that deeply resonate with HCPs, motivating them to adopt new therapies.
• Enhancing pre-launch and launch training performance.
• Perfecting objection handling, based on how HCPs process decision-making situations.
• Accelerating market share growth, by driving the required behavioral changes.
• Preparing sales teams for the long-haul of a launch, boosting their resilience and motivation.

Launch and Pre-Launch Support

A successful product launch starts with the right communication. For over 12 years, we have supported leading pharmaceutical companies by:

• Developing key messages that deeply resonate with HCPs, motivating them to adopt new therapies.
• Enhancing pre-launch and launch training performance.
• Perfecting objection handling, based on how HCPs process decision-making situations.
• Accelerating market share growth, by driving the required behavioral changes.
• Preparing sales teams for the long-haul of a launch, boosting their resilience and motivation.

Kickoffs & Mid-Year Meetings with Neuro-Communication

Want to energize your team with a fresh, motivating impulse? Neuro-Communication delivers lasting impact – from junior sales reps to experienced professionals. Choose from:

• Inspiring keynote speakers covering key aspects of Neuro-Communication.
• Interactive workshops for 10 to 250+ sales representatives.
• Tailored training content, aligned with your company’s goals.
• Practical implementation strategies, translating into measurable sales improvements.
• Up to 15 experienced pharma trainers, ensuring training success.
• Train-the-trainer programs, embedding the knowledge for long-term success.

Field Coaching – 1:1 Support from Neuro-Communication Experts

Individual coaching by Neuro-Communication experts with a strong pharma background significantly accelerates the learning curve of your sales representatives.

Our coaches can also measure the implementation levels of Neuro-Communication in your team, identifying targeted training needs to enhance your KPIs and sales results.

Field Coaching – 1:1 Support from Neuro-Communication Experts

Individual coaching by Neuro-Communication experts with a strong pharma background significantly accelerates the learning curve of your sales representatives.

Our coaches can also measure the implementation levels of Neuro-Communication in your team, identifying targeted training needs to enhance your KPIs and sales results.

Train the Trainer & „Training in a Box“ – Scalable Excellence

Once the effectiveness of Neuro-Communication is proven in one business unit or country, global rollout interest typically follows. Gain the Lead offers:

• Certification programs for your internal trainers, allowing for company-wide Neuro-Communication implementation.
• „Training in a Box“ solutions, specifically designed for your organization, ensuring your trainers are optimally equipped.

Neuro-Communication Training for MSLs: Building More Trust and Influence

Medical Science Liaisons (MSLs) thrive when they create meaningful, trusted connections with Key Opinion Leaders (KOLs). Neuro-Communication training for MSLs helps them:

• Engage in deeper scientific conversations with KOLs.
• Build even stronger relationships with the stakholders.
• Increase the impact of their scientific messaging.
• Communicate authentically and influentially.
• Gather key insights more effectively.

Neuro-Communication Training for MSLs: Building More Trust and Influence

Medical Science Liaisons (MSLs) thrive when they create meaningful, trusted connections with Key Opinion Leaders (KOLs). Neuro-Communication training for MSLs helps them:

• Engage in deeper scientific conversations with KOLs.
• Build even stronger relationships with the stakholders.
• Increase the impact of their scientific messaging.
• Communicate authentically and influentially.
• Gather key insights more effectively.