Neuro + Logical Pharma Sales Training

15% to 23% Higher Annual Revenue with Neuroselling Training

What training is available?

From pharma sales training and launch preparation to field coaching and specialized MSL communication — with our Neuro + Logical Pharma Sales Training, we offer end-to-end solutions including kickoff and national sales meetings, train-the-trainer programs, ready-to-deploy training packages, and omnichannel strategy development.

What can you use Gain the Lead for?

If you are looking for innovative and proven communication training that increases revenue for your:

  • Sales teams
  • Omnichannel approach
  • Medical teams
  • Annual kick-off
  • New product launch or launch preparation
  • Field coaching
  • Train-the-trainer programs

then Neuro + Logical Pharma Sales Training is right for you.

Brain Gain the Lead Neuro + Logical Training
Brain Gain the Lead Neuro + Logical Training

What can you use Gain the Lead for?

If you are looking for innovative and proven communication training that increases revenue for your:

  • Sales teams
  • Omnichannel approach
  • Medical teams
  • Annual kick-off
  • New product launch or launch preparation
  • Field coaching
  • Train-the-trainer programs

then Neuro + Logical Pharma Sales Training is right for you.

Bittner-Schwarz-Emotion Selling

Neuroscience in sales training: What is new an different?

15% to 23% higher annual revenue – that’s the result measured by five leading pharmaceutical companies in Germany after implementing Neuro-Communication. Our approach is based on cutting-edge neuroscience and ensures your messages are deeply anchored in the unconscious minds of your target audience and drive more sales.

Engaging for All Experience Levels

From new hires to the most seasoned sales professionals – Neuro-Communication captivates everyone. It combines solid scientific insights with practical tools that are easy to master and seamlessly integrate into existing sales models.

Certified Trainers for the Highest Quality

Our Managing Director James Miller was personally certified as a Trainer for Neuro-Communication by Dr. Gerhard Bittner in 2011. All Gain the Lead trainers are certified by Elke Schwarz and work with the latest neuroscience insights. GTL training is based on the science behind the book „Emotion Selling – Better Results with Neuro-Communication“ by Dr. Gerhard Bittner and Elke Schwarz, which first introduced neuroscience-based communication techniques for sales in 2010. The insights gained from this are incorporated into our Neuro + Logical Pharma Sales Training.

Bittner-Schwarz-Emotion Selling

Neuroscience in sales training: What is new an different?

15% to 23% higher annual revenue – that’s the result measured by five leading pharmaceutical companies in Germany after implementing Neuro-Communication. Our approach is based on cutting-edge neuroscience and ensures your messages are deeply anchored in the unconscious minds of your target audience and drive more sales.

Engaging for All Experience Levels

From new hires to the most seasoned sales professionals – Neuro-Communication captivates everyone. It combines solid scientific insights with practical tools that are easy to master and seamlessly integrate into existing sales models.

Certified Trainers for the Highest Quality

Our Managing Director James Miller was personally certified as a Trainer for Neuro-Communication by Dr. Gerhard Bittner in 2011. All Gain the Lead trainers are certified by Elke Schwarz and work with the latest neuroscience insights. GTL training is based on the science behind the book „Emotion Selling – Better Results with Neuro-Communication“ by Dr. Gerhard Bittner and Elke Schwarz, which first introduced neuroscience-based communication techniques for sales in 2010. The insights gained from this are incorporated into our Neuro + Logical Pharma Sales Training.

Neuro + Logical Pharma Sales Training Solutions for Sustainable Revenue Growth at a Glance

Looking to improve your closing rates and sales effectiveness? With Gain the Lead, you gain access to Neuro-Communication training tailored to your needs – from off-the-shelf modules to fully customized programs based on your field data and KPIs. Example topics:

Enabling Omni-Channel Teams

As the pharmaceutical landscape evolves, success depends on the execution just as much as it does on the strategy. Sales representatives equipped to engage healthcare professionals (HCPs) effectively across all channels, from face-to-face meetings to email, social media, conferences, and video calls will be more successful.

A true omni-channel approach ensures that every touchpoint – whether digital or in-person – is coordinated, relevant, and valuable to the HCP. By mastering the ability to switch easily between channels while maintaining a consistent and impactful dialogue, sales teams can enhance engagement, build stronger relationships, and drive better outcomes.

At Gain the Lead, we specialize in upskilling pharmaceutical sales teams to navigate and excel in omnichannel communication. The tailored training programs provide the practical tools, real-world insights, and hands-on coaching needed to ensure every interaction is seamless, personalized, and effective.

Our trainers are co-authors to the book Omnichannel in Pharma Sales.

Elke Schwarz - Omnichannel im Pharma-Vertrieb
Elke Schwarz - Omnichannel im Pharma-Vertrieb

Enabling Omni-Channel Teams

As the pharmaceutical landscape evolves, success depends on the execution just as much as it does on the strategy. Sales representatives equipped to engage healthcare professionals (HCPs) effectively across all channels, from face-to-face meetings to email, social media, conferences, and video calls will be more successful.

A true omni-channel approach ensures that every touchpoint – whether digital or in-person – is coordinated, relevant, and valuable to the HCP. By mastering the ability to switch easily between channels while maintaining a consistent and impactful dialogue, sales teams can enhance engagement, build stronger relationships, and drive better outcomes.

At Gain the Lead, we specialize in upskilling pharmaceutical sales teams to navigate and excel in omnichannel communication. The tailored training programs provide the practical tools, real-world insights, and hands-on coaching needed to ensure every interaction is seamless, personalized, and effective.

Our trainers are co-authors to the book Omnichannel in Pharma Sales.

GTL Launch and Pre-Launch Support Neuro + Logical Pharma Sales Training

Launch and Pre-Launch Support

A successful product launch starts with the right communication. For over 12 years, we have supported leading pharmaceutical companies by:

  • Developing key messages that deeply resonate with HCPs, motivating them to adopt new therapies.
  • Enhancing pre-launch and launch training performance.
  • Perfecting objection handling, based on how HCPs process decision-making situations.
  • Accelerating market share growth, by driving the required behavioral changes.
  • Preparing sales teams for the long-haul of a launch, boosting their resilience and motivation.
Gain the Lead Launch and Pre-Launch Support Neuro + Logical Pharma Sales Training

Launch and Pre-Launch Support

A successful product launch starts with the right communication. For over 12 years, we have supported leading pharmaceutical companies by:

  • Developing key messages that deeply resonate with HCPs, motivating them to adopt new therapies.
  • Enhancing pre-launch and launch training performance.
  • Perfecting objection handling, based on how HCPs process decision-making situations.
  • Accelerating market share growth, by driving the required behavioral changes.
  • Preparing sales teams for the long-haul of a launch, boosting their resilience and motivation.

Kickoffs & Mid-Year Meetings with Neuro-Communication

Want to energize your team with a fresh, motivating impulse? Neuro-Communication delivers lasting impact – from junior sales reps to experienced professionals. Choose from:

  • Inspiring keynote speakers covering key aspects of Neuro-Communication.
  • Interactive workshops for 10 to 250+ sales representatives.
  • Tailored training content, aligned with your company’s goals.
  • Practical implementation strategies, translating into measurable sales improvements.
  • Up to 15 experienced pharma trainers, ensuring training success.
  • Train-the-trainer programs, embedding the knowledge for long-term success.
Gain the Lead Kickoffs & Mid-Year Meetings Neuro + Logical Pharma Sales Training
Gain the Lead Kickoffs & Mid-Year Meetings Neuro + Logical Pharma Sales Training

Kickoffs & Mid-Year Meetings with Neuro-Communication

Want to energize your team with a fresh, motivating impulse? Neuro-Communication delivers lasting impact – from junior sales reps to experienced professionals. Choose from:

  • Inspiring keynote speakers covering key aspects of Neuro-Communication.
  • Interactive workshops for 10 to 250+ sales representatives.
  • Tailored training content, aligned with your company’s goals.
  • Practical implementation strategies, translating into measurable sales improvements.
  • Up to 15 experienced pharma trainers, ensuring training success.
  • Train-the-trainer programs, embedding the knowledge for long-term success.
Gain the Lead Field Coaching Neuro + Logical Pharma Sales Training

Field Coaching – 1:1 Support from Neuro-Communication Experts

Individual coaching by Neuro-Communication experts with a strong pharma background significantly accelerates the learning curve of your sales representatives.

Our coaches can also measure the implementation levels of Neuro-Communication in your team, identifying targeted training needs to enhance your KPIs and sales results.

Gain the Lead Field Coaching Neuro + Logical Pharma Sales Training

Field Coaching – 1:1 Support from Neuro-Communication Experts

Individual coaching by Neuro-Communication experts with a strong pharma background significantly accelerates the learning curve of your sales representatives.

Our coaches can also measure the implementation levels of Neuro-Communication in your team, identifying targeted training needs to enhance your KPIs and sales results.

Train the Trainer & „Training in a Box“ – Scalable Excellence

Once the effectiveness of Neuro-Communication is proven in one business unit or country, global rollout interest typically follows. Gain the Lead offers:

  • Certification programs for your internal trainers, allowing for company-wide Neuro-Communication implementation.
  • „Training in a Box“ solutions, specifically designed for your organization, ensuring your trainers are optimally equipped.
Gain the Lead Train the Trainer Neuro + Logical Pharma Sales Training
Gain the Lead Train the Trainer Neuro + Logical Pharma Sales Training

Train the Trainer & „Training in a Box“ – Scalable Excellence

Once the effectiveness of Neuro-Communication is proven in one business unit or country, global rollout interest typically follows. Gain the Lead offers:

  • Certification programs for your internal trainers, allowing for company-wide Neuro-Communication implementation.
  • „Training in a Box“ solutions, specifically designed for your organization, ensuring your trainers are optimally equipped.
Gain the Lead Neuro-Communication Training for MSLs Neuro + Logical Pharma Sales Training

Neuro-Communication Training for MSLs: Building More Trust and Influence

Medical Science Liaisons (MSLs) thrive when they create meaningful, trusted connections with Key Opinion Leaders (KOLs). Neuro-Communication training for MSLs helps them:

  • Engage in deeper scientific conversations with KOLs.
  • Build even stronger relationships with the stakholders.
  • Increase the impact of their scientific messaging.
  • Communicate authentically and influentially.
  • Gather key insights more effectively.
Gain the Lead Neuro-Communication Training for MSLs Neuro + Logical Pharma Sales Training

Neuro-Communication Training for MSLs: Building More Trust and Influence

Medical Science Liaisons (MSLs) thrive when they create meaningful, trusted connections with Key Opinion Leaders (KOLs). Neuro-Communication training for MSLs helps them:

  • Engage in deeper scientific conversations with KOLs.
  • Build even stronger relationships with the stakholders.
  • Increase the impact of their scientific messaging.
  • Communicate authentically and influentially.
  • Gather key insights more effectively.

Why Gain the Lead and Neuro + Logical Pharma Sales Training?

  • Neuroscience-based methods with proven revenue growth.
  • Tailored programs for pharmaceutical companies of all sizes.
  • Certified trainers with deep industry expertise.
  • Seamless integration into existing sales strategies.
  • Sustainable results through tested implementation strategies.

Boost your sales with Neuro-Communication – Contact us today!

Further Services

Neuro + Logical Sales Training for Fin & Tech

You can choose to empower your sales team to increase revenue by 15-23% with Neurosales Training, leveraging the science behind gut decisions to help your team win more deals with a clear value focus.

Payment Professionals Training

Payment Professionals Training allows you to to accelerate onboarding and boost confidence of your new hires. It equips them with the industry know-how they need to add value faster and engage effectively with colleagues and customers.

Neuro + Logical Negotiation Training

Enable your sales teams to master the 95% of negotiations that happen unconsciously – our neuroscience-based negotiation training equips you with advanced tools to stay in control, resist pressure, and secure better deals with confidence.

Neuro + Logical Leadership Training

Neuro + Logical Leadership Training makes unconscious processes that make up 95% of employees‘ motivation and daily actions actionable, giving you a revolutionary toolbox for greater success in every leadership situation.