Neuro + Logical Negotiation Training
Mastering Our Impulses and the Skills for Better ResultsWhat training is available?
You can choose to improve your sales teams negotiation results with 2-4 day customised Neuro + Logical Negotiation Training Programs.
What is the advantage compared to normal negotiation training?
Have you ever left a negotiation with the feeling that you gave in too quick, with the suspicion that you could have negotiated a better deal?
This is because 95% of our behaviour in negotiations is driven by unconscious processes.
It’s that little voice in the back of our heads that keeps telling us „to give in“ to the partner’s demands.
Classic negotiation training focusses on the other 5%. And even that works well.
Neuro + Logical Negotiation principles help negotiators understand the additional 95% unconscious processes in their, and their partner’s brains. The unconscious massively influences the negotiation flow and the outcome. Neuro + Logical Negotiation Training provides negotiators with an advanced toolbox they can use to negotiate better deals under all kinds of pressure.


What is the advantage compared to normal negotiation training?
Have you ever left a negotiation with the feeling that you gave in too quick, with the suspicion that you could have negotiated a better deal?
This is because 95% of our behaviour in negotiations is driven by unconscious processes.
It’s that little voice in the back of our heads that keeps telling us „to give in“ to the partner’s demands.
Classic negotiation training focusses on the other 5%. And even that works well.
Neuro + Logical Negotiation principles help negotiators understand the additional 95% unconscious processes in their, and their partner’s brains. The unconscious massively influences the negotiation flow and the outcome. Neuro + Logical Negotiation Training provides negotiators with an advanced toolbox they can use to negotiate better deals under all kinds of pressure.

Solid scientific background
In 2010 Dr. Gerhard Bittner and Elke Schwarz first published their book on Neuro-Communication. It is the result of 15 years researching what makes people more successful, from the perspective of neuroscience, at the university in Essen. Since then, we can understand the unconscious processes and deliver better sales and negotiation tools.
Direct from the source, tested by >500 participants
Our Managing Director James Miller is personally certified in Neuro-Communication by Dr. Gerhard Bittner and has spent the past 13 years working closely with the scientists, especially Elke Schwarz, to develop and test new practical tools for negotiation. Over 500 trained sales people and their feedback have honed the tools into a highly effective toolbox.

Solid scientific background
In 2010 Dr. Gerhard Bittner and Elke Schwarz first published their book on Neuro-Communication. It is the result of 15 years researching what makes people more successful, from the perspective of neuroscience, at the university in Essen. Since then, we can understand the unconscious processes and deliver better sales and negotiation tools.
Direct from the source, tested by >500 participants
Our Managing Director James Miller is personally certified in Neuro-Communication by Dr. Gerhard Bittner and has spent the past 13 years working closely with the scientists, especially Elke Schwarz, to develop and test new practical tools for negotiation. Over 500 trained sales people and their feedback have honed the tools into a highly effective toolbox.
Why Choose Neuroscience-Based Negotiation Training?
Our approach leverages the latest neuroscientific insights to deliver:
- Enhanced confidence & courage in high-pressure situations
- Higher Profit Margins through advanced value positioning
- Stronger Agreements that benefit both parties
- Improved Stakeholder Relationships through better communication
- Sustainable Results through behavioural change
Core Negotiation Training Modules
Strategic Negotiation Foundation
Master proven negotiation structures and preparation techniques that set you up for success. Learn to create effective negotiation roadmaps that maintain flexibility while ensuring you achieve your objectives.
Price and Value Negotiation
Develop the confidence and skills to lead through the negotiation process, stay in your ZOPA (Zone of possible agreement), and structure valuable terms. Transform price and other condition discussions from confrontational to collaborative through neuroscience-based approaches.
Pressure Management and Resilience
Be able to identify and turn high-pressure situations into opportunities while staying calm and composed.
Professional Buyer Engagement
Navigate procurement tactics effectively while building positive relationships. Learn to maintain value during price discussions and guide professional buyers toward mutually beneficial outcomes.
Price Increases
Further develop the skills and mindset required to convince loyal customers to accept price increases and other condition changes. Comfortably navigate potential resistance and grow the relationship in these sometimes tricky conversations.
Win-Win Strategy Development
Create lasting agreements that benefit all parties. Build long-term partnerships through understanding stakeholder needs, generating creative solutions, and maintaining strong relationships throughout tough negotiations.

Gain the Lead Training Methodology
- 75% practical exercises to really train and master the skills
- 100% customer scenarios from your daily business
- AHA moments to build deep buy-in from participants
- Strong intrinsic motivation to implement
- Immediate application to real situations after each session
- Customised to your industry and challenges

Gain the Lead Training Methodology
- 75% practical exercises to really train and master the skills
- 100% customer scenarios from your daily business
- AHA moments to build deep buy-in from participants
- Strong intrinsic motivation to implement
- Immediate application to real situations after each session
- Customised to your industry and challenges
Outcomes You Can Expect
After completing the negotiation training, your team will:
- Maintain composure in high-pressure situations
- Successfully implement price increases
- Navigate procurement tactics effectively
- Achieve better margins
- Build stronger business relationships
- Your negotiation partners get a little voice in their head, telling them to move in your direction 🙂


Outcomes You Can Expect
After completing the negotiation training, your team will:
- Maintain composure in high-pressure situations
- Successfully implement price increases
- Navigate procurement tactics effectively
- Achieve better margins
- Build stronger business relationships
- Your negotiation partners get a little voice in their head, telling them to move in your direction 🙂
How Ready are You to Transform Your Negotiation Success?
Please feel free to schedule a complimentary consultation. Together we can explore how Neuro + Logical Negotiation Training can elevate your team’s performance and secure better business outcomes.
Further Services
Neuro + Logical Sales Training for Fin & Tech
You can choose to empower your sales team to increase revenue by 15-23% with Neurosales Training, leveraging the science behind gut decisions to help your team win more deals with a clear value focus.
Payment Professionals Training
Payment Professionals Training allows you to to accelerate onboarding and boost confidence of your new hires. It equips them with the industry know-how they need to add value faster and engage effectively with colleagues and customers.
Neuro + Logical Pharma Sales Training
You can choose to boost your pharma sales by 15%+ with cutting-edge communication training—tailored for all experience levels, from one-on-one coaching to national sales meetings and omnichannel excellence.
Neuro + Logical Leadership Training
Neuro + Logical Leadership Training makes unconscious processes that make up 95% of employees‘ motivation and daily actions actionable, giving you a revolutionary toolbox for greater success in every leadership situation.