GTL Blog

In tech and pharma sales, deals are often won—or lost—before you even pitch your product. Why? Because the true key to success isn’t just having the best solution; it’s understanding your customer’s deepest challenges and aspirations. Without this understanding,...

The Power of Positive Communication: Neuroscience Tips for Tech Leaders In the fast-paced world of tech, it’s easy to believe that getting things done quickly means keeping conversations brief and direct. However, neuroscience reveals that positive communication...

Powerfully positive and solution oriented Today, we're diving into a topic familiar to all leaders: resistance. Unpopular as it may be, resistance is an integral part of leadership, both in professional and personal realms. Mastering the art of navigating...

When Brains and Value Collide in Fintech In the dynamic world of fintech, where technology and finance intermingle, the art of selling is undergoing a fascinating transformation. The secret recipe? A blend of neuroscience and value-based selling. But how exactly...

Navigating the Complexities of B2B Purchases Welcome to the intricate dance of B2B buying decisions, where the stakes are high and the choices are complex. But did you know that these decisions aren't just a matter of logic and ROI calculations? Neuroscience offers...

Fintechs face a steep hurdle: give employees flexibility to work from home (or wherever they please) while also keeping them engaged, fulfilled, and capable of achieving at a high level. In theory, this flexibility should translate to improved work-life balance....

Unless you’ve been living off the grid for the last 20 years, you’re well aware that the payment world is growing increasingly digital. So, it’d be logical to assume state-of-the-art technology is the predominant differentiator for payment companies — having the...

As any fintech founder will attest, the four Ps of marketing — Price, Product, Placement, and Promotion — are still relevant in today’s ever-changing payment industry. But can your marketing mix alone set you apart in this cutthroat environment? While the classic...

How would you rate your company’s onboarding program? Chances are you’re at least somewhat satisfied with its performance — you may have an internal team training program, or you could facilitate meet-and-greet sessions to assimilate new members of your sales staff...

The fintech industry moves at a lightning pace. Adapting to consumer preferences. Rolling out new features to stay ahead (or relevant). Growing not only quickly but also profitably. These are tall, ongoing tasks for fintech firms nowadays. In turn, this can place...

The financial services industry has undergone a radical transformation over the last few years — a statement that’s often hard to believe considering banks are, traditionally, reluctant to change. It comes with the territory of attempting to invest and lend money...

You could make a case that payment is one of the fastest growing industries in the world right now. But what happens when new payment providers and other fintechs experience exponential growth? Sales performance skyrockets. Operations spread to more markets....

Stress is common in work settings. We recently discussed how stress is an invisible force that can inhibit an entire organization’s growth, particularly in highly competitive industries like fintech. So, it’s vital to your company’s success and longevity to promote...

There’s an invisible force that inhibits companies from growing, competing, and reaching long-term goals: Stress. Stress can plague businesses, especially in the fintech and payment industries where there’s a constant demand for change and innovation. This pressure...

The fintech industry is ultra-competitive and growth-oriented by nature. Even during the height of the pandemic, a time of suppressed economic activity, fintechs not only prevailed but also expanded operations and improved access to financial services across the...

As a fintech leader, what does ownership mean to you? It’s a prominent topic these days, especially as payment providers (and the broader fintech industry) shift to remote settings and home offices. Leaders and employees must adapt during times of change....

Diversity has become the new normal in fast evolving industries like payment & fintech. Next to the obvious types of diversity, what if you had a metric to select the optimal people for your team, and the role you want them to play in the team no matter what...

Implementing change is a major business challenge. Is your leadership up to the task? If you’re in a fintech or payments firm you’re probably familiar with change management programs. From leadership transitions and restructurings, mergers and acquisitions, to...

By 2025 the fintech industry is set to reach a market value of $305 billion. Just think about that. It’s slightly more than Chile’s entire annual gross domestic product. But to reach that size requires innovation and corporate growth on a scale that would have...

Until the summer of 2020, James Miller and Markus Rieker - who would later run Gain the Lead together - were working on separate areas of a large-scale change programme at Wirecard. Wirecard was a phenomenal success story. Investors were drawn to Wirecard's rapid...