Unless you’ve been living off the grid for the last 20 years, you’re well aware that the payment world is growing increasingly digital. So, it’d be logical to assume state-of-the-art technology is the predominant differentiator for payment companies — having the best...
As any fintech founder will attest, the four Ps of marketing — Price, Product, Placement, and Promotion — are still relevant in today’s ever-changing payment industry. But can your marketing mix alone set you apart in this cutthroat environment? While the classic four...
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